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California Cannabis Industry Association (CCIA)

California’s First Year of Legal Cannabis Sales Brought Increased Demand, Especially Among Seniors


Cannabis retailer Eaze released its fifth annual insight report earlier this month detailing some of the major consumer trends in cannabis. The results are based entirely on sales from Eaze’s platform, so they are biased in that way, but they also offer a bit of insight into what the consumer cannabis market looks like right now, at least for online marketplaces.

This year’s report was created using the aggregate purchase data of more than 500,000 Eaze consumers across the state of California in 2019. So again, we’re taking about results that are looking at a small subset of the overall consumer cannabis market.

All that said, key findings from the report point out a number of interesting findings... READ MORE

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