BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:Pacific Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:Pacific Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220118T084500 DTEND;TZID=America/Los_Angeles:20220118T130000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Future of Cannabis Marketing DESCRIPTION:Cannabis Marketing Association is proud to present the second annual Future of Cannabis Marketing a forward-thinking\, half-day virtual Ted-style event\, January 18\, 2022. As the end of Prohibition rapidly nears\, we have the opportunity to build a new industry that communicates authentically to consumers and patients and is mindful of the relationships between government\, industry\, and the people. It all boils down to this: What is the cannabis future that we want? What do cannabis marketing leaders need to do now to shape that future and why? In order to build the industry we want\, we must visualize and conceptualize it in advance. Often big ideas require forward-thinking and debate before they are ready for public presentation and acceptance.The Future of Cannabis Marketing will present these ideas to the industry to open up dialogue amongst the industry's communications leaders so we can put change into action. Each session is approximately 20 minutes with 10 minutes for live Q&A. AGENDA (subject to change\, all times are in MOUNTAIN) 9:30 10:30 am Speed Networking 1:1** 10:45 11:00 am Opening Remarks\, Lisa Buffo 11:00 11:30 am Why Effects-Driven Marketing and Functional Products are the Future of Cannabis\, Wesley Williams 11:30 12:00 pm Marketing for the Global Majority\, Christine De La Rosa 12:00 12:30 am Conscious Consumerism: The Competitive Edge to Attracting the Ethical Shopper of the Future\, Lilli Keinaenen 12:30 12:45 pm break 12:45 1:15 pm High Society Hospitality\, Chris Cantergiani 1:15 1:45 pm Take The Leap: From DEI to Anti-Racist Marketing\, Kelly Perez 1:45 2:00 pm Closing Remarks CMA MEMBERS ONLY 2:30 3:30 Speakers Post Show Roundtable \nAll times are in MOUNTAIN. This is a VIRTUAL EVENT! TICKETS Early Bird $124 General Admission $149\nREGISTER HERE: https://thecannabismarketingassociation.com/events/future-of-cannabis-marketing-2022/ X-ALT-DESC;FMTTYPE=text/html:
Cannabis Marketing Association is proud to present the second annual Future of Cannabis Marketing &mdash\; a forward-thinking\, half-day virtual Ted-style event\, January 18\, 2022. As the end of Prohibition rapidly nears\, we have the opportunity to build a new industry that communicates authentically to consumers and patients and is mindful of the relationships between government\, industry\, and the people. \;
It all boils down to this: What is the cannabis future that we want? What do cannabis marketing leaders need to do now to shape that future and why? \;
In order to build the industry we want\, we must visualize and conceptualize it in advance. Often big ideas require forward-thinking and debate before they are ready for public presentation and acceptance.The Future of Cannabis Marketing will present these ideas to the industry to open up dialogue amongst the industry&rsquo\;s communications leaders so we can put change into action. \;
Each session is approximately 20 minutes with 10 minutes for live Q&\;A. \;
AGENDA (subject to change\, all times are in MOUNTAIN) \;
9:30 &ndash\; 10:30 am &mdash\; Speed Networking 1:1** \;
10:45 &ndash\; 11:00 am &mdash\; Opening Remarks\, Lisa Buffo \;
11:00 &ndash\; 11:30 am &mdash\; Why Effects-Driven Marketing and Functional Products are the Future of Cannabis\, Wesley Williams \;
11:30 &ndash\; 12:00 pm &mdash\; Marketing for the Global Majority\, Christine De La Rosa \;
12:00 &ndash\; 12:30 am &mdash\; Conscious Consumerism: The Competitive Edge to Attracting the Ethical Shopper of the Future\, Lilli Keinaenen \;
12:30 &ndash\; 12:45 pm &mdash\; break \;
12:45 &ndash\; 1:15 pm &mdash\; High Society Hospitality\, Chris Cantergiani \;
1:15 &ndash\; 1:45 pm &mdash\; Take The Leap: From DEI to Anti-Racist Marketing\, Kelly Perez \;
1:45 &ndash\; 2:00 pm &mdash\; Closing Remarks \;
CMA MEMBERS ONLY \;
2:30 &ndash\; 3:30 &mdash\; Speakers Post Show Roundtable \;
All times are in MOUNTAIN. This is a VIRTUAL EVENT! \;
TICKETS \;
Early Bird&mdash\; $124 \;
General Admission &mdash\; $149
REGISTER HERE: \;https://thecannabismarketingassociation.com/events/future-of-cannabis-marketing-2022/
LOCATION: UID:e.668.524116 SEQUENCE:3 DTSTAMP:20240328T202950Z URL:https://members.cacannabisindustry.org/association-calendar/Details/future-of-cannabis-marketing-535563?sourceTypeId=Hub END:VEVENT END:VCALENDAR