Marketing Cannabis in California
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Marketing Cannabis in California: Honoring Local Branding and Planning for National Expansion (Free Webinar)
Join Cannabis Marketing Association and the California Cannabis Industry Association on Tuesday, September 17th at 12:00 pm PST for an online panel discussion discussing the state of cannabis marketing in California. Moderated by CMA’s CEO Lisa Buffo, you’ll hear from four of California’s top cannabis marketing experts who have launched and grown some of the state’s premier cannabis brands from Humboldt to San Diego.
With the industry growing faster than ever and many brands expanding nationally, it’s crucial to understand how to take a home-grown brand to the next level. How do you build a brand with California roots and carry the message out east?
This seminar is free and open to all but will be helpful for new and established cannabis businesses seeking to grow their brands and enhance their market knowledge. You will learn:
- how to approach branding when starting a cannabis brand
- how to maintain California roots in your messaging
- how to position yourself for national expansion