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Future of Cannabis Marketing

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Future of Cannabis Marketing

Tuesday, January 18, 2022 (8:45 AM - 1:00 PM) (PST)


Cannabis Marketing Association is proud to present the second annual Future of Cannabis Marketing — a forward-thinking, half-day virtual Ted-style event, January 18, 2022. As the end of Prohibition rapidly nears, we have the opportunity to build a new industry that communicates authentically to consumers and patients and is mindful of the relationships between government, industry, and the people. 

It all boils down to this: What is the cannabis future that we want? What do cannabis marketing leaders need to do now to shape that future and why? 

In order to build the industry we want, we must visualize and conceptualize it in advance. Often big ideas require forward-thinking and debate before they are ready for public presentation and acceptance.The Future of Cannabis Marketing will present these ideas to the industry to open up dialogue amongst the industry’s communications leaders so we can put change into action. 

Each session is approximately 20 minutes with 10 minutes for live Q&A. 

AGENDA (subject to change, all times are in MOUNTAIN) 

9:30 – 10:30 am — Speed Networking 1:1** 

10:45 – 11:00 am — Opening Remarks, Lisa Buffo 

11:00 – 11:30 am — Why Effects-Driven Marketing and Functional Products are the Future of Cannabis, Wesley Williams 

11:30 – 12:00 pm — Marketing for the Global Majority, Christine De La Rosa 

12:00 – 12:30 am — Conscious Consumerism: The Competitive Edge to Attracting the Ethical Shopper of the Future, Lilli Keinaenen 

12:30 – 12:45 pm — break 

12:45 – 1:15 pm — High Society Hospitality, Chris Cantergiani 

1:15 – 1:45 pm — Take The Leap: From DEI to Anti-Racist Marketing, Kelly Perez 

1:45 – 2:00 pm — Closing Remarks 


2:30 – 3:30 — Speakers Post Show Roundtable 

All times are in MOUNTAIN. This is a VIRTUAL EVENT! 


Early Bird— $124 

General Admission — $149


Virtual event
Event Contact
Lisa Buffo
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Tuesday, January 18, 2022 (8:45 AM - 1:00 PM) (PST)
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